The calendar says what. Kept keeps why.
A campaign calendar without its reasoning is a list of deadlines waiting to be misunderstood.
Read the film transcript
Narration from this original film. Soft instrumental music plays underneath.
Why the last campaign worked is in one strategist’s head. The next one starts from zero.
Your team reruns an experiment you already have the answer to, because the answer lives in your head.
Kept is a voice interview. June calls, asks about your work, and keeps what you say, in your words, in a jar that’s yours.
The next launch brief lands and someone asks why we dropped the developer angle. Kept answers and shows the words from your call.
Your team reuses the result instead of rerunning the test. Kept. Keep the knowledge behind the work.
Your team's real operating manual is oral. Why the June launch always slips, which vendor needs three weeks of lead, why the webinar format changed, what legal will never approve. Every departure and every reorg deletes a chapter, and the new owner re-learns it by making the old mistakes.
Kept captures that reasoning from the people who hold it and keeps it searchable for the team, every claim cited. Handoffs come with the why attached. You see coverage across your department. Nobody gets graded, because grading people is not what this is.
Keeping a knowledge item does not promise permanent access to its original transcript. Sources can become unavailable after retention or removal. Check what evidence is available before relying on an answer.
Read personal and workspace controls. The overview above is available as text; explore the guided text walkthrough for a step-by-step example.