Kept for Marketing.
Brands remember through people. When the people rotate, the reasons rot. Three films on keeping the why behind the work.
All industriesFor executives
Your brand has opinions. Keep the reasons they exist.
Every marketing team re-litigates a decision that was settled two team-generations ago.
Read the film transcript
Narration from this original film. Soft instrumental music plays underneath.
Why the last campaign worked is in one strategist’s head. The next one starts from zero.
The rationale behind positioning and the tests that shaped it scatter across channels, so the same lesson gets paid for twice.
Kept is a voice interview. June calls, asks about your work, and keeps what you say, in your words, in your knowledge base.
The next launch brief lands and someone asks why we dropped the developer angle. Kept answers and shows the words from your call.
Positioning decisions carry their reasoning forward into the next campaign. Kept. Keep the knowledge behind the work.
The campaign that flopped in 2024 is about to be proposed again, because everyone who remembers why it flopped has moved on. The brand rule against that phrase, the segment you deliberately walked away from, the agency you fired and why. Institutional judgment, resigning one person at a time.
Kept interviews your marketers about the decisions and the results behind them, and keeps the answers cited to the people who lived them. The next debate starts from what the team already learned, with receipts, instead of from zero.
For managers
The calendar says what. Kept keeps why.
A campaign calendar without its reasoning is a list of deadlines waiting to be misunderstood.
Read the film transcript
Narration from this original film. Soft instrumental music plays underneath.
Why the last campaign worked is in one strategist’s head. The next one starts from zero.
Your team reruns an experiment you already have the answer to, because the answer lives in your head.
Kept is a voice interview. June calls, asks about your work, and keeps what you say, in your words, in your knowledge base.
The next launch brief lands and someone asks why we dropped the developer angle. Kept answers and shows the words from your call.
Your team reuses the result instead of rerunning the test. Kept. Keep the knowledge behind the work.
Your team's real operating manual is oral. Why the June launch always slips, which vendor needs three weeks of lead, why the webinar format changed, what legal will never approve. Every departure and every reorg deletes a chapter, and the new owner re-learns it by making the old mistakes.
Kept captures that reasoning from the people who hold it and keeps it searchable for the team, every claim cited. Handoffs come with the why attached. You see coverage across your department. Nobody gets graded, because grading people is not what this is.
For partners
You did the thinking. Keep the credit.
Half your job is judgment calls that look obvious after you explain them and invisible before.
Read the film transcript
Narration from this original film. Soft instrumental music plays underneath.
Why the last campaign worked is in one strategist’s head. The next one starts from zero.
You’re briefed on what to say and not why, so the first draft misses and you don’t know which part.
Kept is a voice interview. June calls, asks about your work, and keeps what you say, in your words, in your knowledge base.
The next launch brief lands and someone asks why we dropped the developer angle. Kept answers and shows the words from your call.
You get the why with the brief, so the first draft lands. Kept. Keep the knowledge behind the work.
Kept talks with you about the work, the way you would explain it to a smart new teammate. Why this channel, why that framing, what the last test actually showed. It keeps your reasoning in your words, and when the question comes up after you have moved teams, the answer arrives citing you.
Capture starts with each partner's consent. They can skip a question, stop a session and review their captured knowledge. A business workspace's access rules determine who else can use it.
Knowledge captured for a business workspace belongs to that workspace. Partners retain visibility, removal from view and in-session retraction controls. Permanent deletion follows the workspace request process, unless a provisioned legal erasure window applies.
Kept's internal partner model is not employer-facing. A business workspace can see a red, amber or green capture band, based on contributed knowledge, alongside the access and audit records described in the Privacy Notice. It is not a score of a person's work or judgment.
Where it starts in marketing.
One process, one question the team already asks.
Start at zero.
Pay once when the KPIs land.
The KPIs we would propose for a marketing team:
- Partners with capture on, and using Kept, through the whole window
- Knowledge kept per role in scope, and its coverage band moving from thin to covered
- Questions answered with a source, against honest unknowns
Agreed before the pilot starts and measured from the workspace's own ledger over a window we set together, with a minimum number of partners using Kept through it. Nothing to pay to begin. A one-time payout when the KPIs are met, then the recurring rate.
How the proof of value worksUseful knowledge.
Visible limits.
Kept supports the work. It does not assess competence, monitor people or replace training, supervision or required qualifications. Business knowledge follows workspace access and ownership rules.
Kept is designed to ground answers about your work in available sources and say when it does not know. AI can still make mistakes. Inspect the sources and review important answers before relying on them.
Security and compliance